Yesterday, the Postal Regulatory Commission (PRC) approved the Postal Service’s Notice of Price Adjustment for a 2012 Mobile Commerce and Personalization. You may remember this program from 2011, in which the USPS gave business mailers an upfront 3% discount on mail including a two-dimensional barcode, or QR Code.
The 2012 promotion will provide business mailers with an upfront 2 percent postage discount on Standard Mail®and First-Class Mail® letters, flats, and cards (presort and automation only) that include a two-dimensional (2-D) barcode or print/mobile technology that can be read or scanned by a mobile device. The promotion is scheduled to run July-August 2012, with registration beginning May 1, 2012.
The intent of the 2012 promotion is to build on the success of the 2011 Mobile Barcode Promotion and create awareness of more innovative uses of mobile barcodes and encourage mailers to adopt "best practices" associated with those technologies.
For more information about how you can leverage this opportunity to save on postage, contact the postal affairs experts at Hess Print Solutions.
by Dawn Ey on 3/26/2012 9:29:41 PM