Traditional Ad Channels Outperform Digital Channels

According to a 2012 BrandSpark International/Better Homes and Gardens study, traditional advertising channels outperform digital channels in engaging American consumers. 

Among users of traditional media, 86% say they always or sometimes notice magazine ads and 82% take note of direct mail ads.   In digital media, only 71% of search engine users say they always or sometimes notice ads on that channel, while 66% say they notice ads placed on social media. One-third of respondents shared that they never noticed social media ads.


Source: MarketingCharts.com