The term “content management” means different things to different people and determining the right kind of system for your organization can be complicated. But one thing is certain; a comprehensive Content Management System (CMS) will increase your productivity. By centrally organizing and managing media assets in a CMS, your in-house design team or your outsource service provider can access only current data and images – streamlining the production process significantly.
Many of our clients who manage sizeable amounts of product data – such as product catalogs – rely on a CMS to handle all aspects of the content publication process. Because CMSs warehouse live product data, digital assets, templates, images, video, audio and more – you can automate the design, review and production process to use only those assets that are current, reducing incremental costs and maintaining brand consistency across all media (not just print).
While there are several different types of CMSs available, the best way to decide which type best applies to your organization is to identify your internal “pain points”. What kind of content do you currently manage and who deals with it? How do you currently manage your content? Are there inefficiencies in the management of your content and where do they lie?
When you answer these questions, the experts at Hess Print Solutions can help you determine the CMS that best fits your needs.
Tell us about your CMS bottlenecks now!
by Dawn Ey on 4/11/2012 5:59:17 AM