Hess Blog

by Dawn Ey on 3/26/2012 9:13:40 PM in Industry News, Print Profitability, Direct Mail

Earlier this month, our friends at PrintintheMix.com posted a great article showcase survey results from Pitney Bowes. Consumers across the US, UK, Germany, and France were asked to clarify what customers expect and desire from interactions with businesses, and which interactions irritate them. Are you inspiring or irritating your customers?

by Dawn Ey on 2/14/2012 10:55:46 AM in Magazines, Direct Mail

Americans engaged in traditional media, such as print or direct mail, are more likely to take note of ads than those interacting with digital media.